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  • Social Media Optimization (SMO)

    SMO stands for Social Media Optimization. It is a process of promoting and increasing the business products, services by using different social media outlets. It plays a significant role in the digital marketing world and indispensable in increasing brand awareness online.

    Top Social Media sites:

    Here we listed the popular Social Media sites where the SMO can be done properly:

    • Facebook
    • Twitter
    • LinkedIn
    • Google+
    • YouTube
    • Instagram
    • WhatsApp
    • Quora
    • Pinterest
    • Tumblr
    • StumbleUpon

    Tips for Social Media Optimization:

    We are providing SMO services by the following tactics:

    Profile Optimization

    Just like in SEO we optimize our websites to attract the customers, in the same manner, we optimize our profile. It is the first step of the SMO to attract the users. So the profile photo, cover image, and bio should be appropriate and correct.


    Consistency plays an important role in SMO and it is said that consistency is the key to SMO. If a person is not consistent in social media then chances of lead generation are less. So post your blogs or images periodically on different social media and maintain the rhythm.

    Integration of social site to your website

    It is very necessary to integrate your social media sites to your website or webpage. There should be social sharing buttons to the individual blog posts.


    Be engage and social on social media. A user can ask multiple questions so you have to answer all the questions.

    Content Optimization

    Whatever you are posting, it should be relevant to the user. Bill Gates said that “Content is King”. It is valid for both the SEO and SMO. You can’t drive the traffic to your page if you are not sharing the high quality of content.

    Use Hashtag(#)

    Now it is a trend to promote your blogs or images or posts by using the hashtag on top social media sites like Facebook, Instagram, Twitter, and LinkedIn.


    Facebook is the most popular social media site used by people. Mostly traffic is generated by this social media. We can get the lead by naturally or by running a paid campaign like Facebook Ad, Boosting the page.

    Post Length

    Different social sites have their character limitation but it doesn’t mean that we have to use all. Like Twitter gives you up to 280 characters per tweet but not necessary to use all, it should be informative.

    Use Infographic

    If you are posting a blog then try to add some pictures with the text because it is found that users are not interested in reading text blog only. So include high-quality images in your social media updates.

    Social Media Analytics

    Use social media analytics to track all the efforts you are currently. It can be done efficiently through Google Analytics using UTM codes. For Facebook, use Facebook Insight tool that will track user interaction.